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TitleUntitled photograph

Creator nameUnknown

Creator nationality/cultureUnknown

Creator rolePhotographer

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Object typePhotograph

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SubjectsFlowers in artGardens in artOutdoor photography

Related content: Chapters (1) Images (196)

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The Complexity of Color

Description: Paul Rand: A Designer’s Art

Paul Rand: A Designer’s Art

Color theories of Goethe, Chevreul, Ostwald, Rood, or Munsell, among others, are not much help when facing a blank canvas. Color is objective; color is subjective. A color that is perfect in one instance is useless in another. Color is complexity personified. The use of color implies a knowledge, or at least an awareness, not only of the mechanics of color, but also of the formal, psychological, and cultural problems involved. Color cannot be separated from its physical environment without …

Author

PublisherYale University Press

Copyright© 1985, The Estate of Paul Rand

Related print edition pages: pp.225-226

https://doi.org/10.37862/aaeportal.00092.025

Stable URL: https://aaeportal.com/?id=-14981&redirecttoanchor=14625

Chapter subject tags:Graphic DesignAdvertisingColor in art

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