ISBN9780300230239:f0175-01

Image details

TitleMorningstar logo, egg

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1991

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsLogos (Symbols)Eggs in artAdvertising

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Morningstar Investment Advisers

Paul Rand

Design, Form, and Chaos

1. A short word is easy and pleasant to read. MORNINGSTAR is the compounding of two words. It is neither short nor easy to read. This (below) is easier to read ... but there are problems inherent in this combination of letters that are impossible to avoid. As a single word, Morningstar seems unwieldy. The letter combinations NIN, GS, and TA tend to form clusters and separate from the whole, causing difficult spacing problems. Condensing each letter saves space and insures compactness. The …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.166-174

https://doi.org/10.37862/aaeportal.00036.013

Stable URL: https://aaeportal.com/?id=-14893&redirecttoanchor=14018

Chapter subject tags:Graphic artsDesignAestheticsBrochures

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