The Limited logo, the problem of readability

In 1925, Coco Chanel helped change the way one looks at fashion insignias. In the past, identification for products linked with fashion was rather delicate and wispy. Ideas were interpreted literally. The kind of vision it took to use a letterform traditionally associated with heavy industry, with trucks, for example, or, more appropriately, with posters or newspaper headlines, was revolutionary. In 1992, however, the Chanel logo is as spry and timely as ever. Today, almost anything goes. …