Trademark, United Parcel Service, 1961

Image details

Description: Trademark, United Parcel Service

TitleTrademark, United Parcel Service

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1961

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsAdvertisingLogos (Symbols)--DesignTrademarks--United States

Related content: Chapters (1) Images (14)

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The Trademark

Paul Rand

Paul Rand: A Designer’s Art

A trademark is a picture. It is a symbol a sign an emblem an escutcheon . . . an image. There are good symbols . . . like the cross. There are others . . . like the swastika. Their meanings are taken from reality. Symbols are a duality. They take on meaning from causes . . . good or bad. And they give meaning to causes . . . good or bad. The flag is a symbol of a country. The cross is a symbol of a religion. The swastika was a symbol of good luck until its meaning was changed. The vitality of a …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.24-36

https://doi.org/10.37862/aaeportal.00092.008

Stable URL: https://aaeportal.com/?id=-14964&redirecttoanchor=14450

Chapter subject tags:Graphic DesignAdvertisingTypography

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