Jacket design, Wittenborn, Schultz, Inc., 1951

Image details

Description: Jacket design, Wittenborn, Schultz, Inc.

TitleJacket design, Wittenborn, Schultz, Inc.

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1951

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsDadaismBook coversGraphic design (Typography)

Related content: Chapters (1) Images (17)

Select a chapter below to view this image within the text.

The Good Old “Neue Typografie”

Paul Rand

Paul Rand: A Designer’s Art

In 1959 in a paper titled Typography U.S.A., the Type Director’s Club announced: “At last a new form... an entirely new concept in typography has been realized, a typography that is purely American. This new typography, the product of contemporary science, industry, art, and technology, has become recognized internationally as the ‘New American Typography’!” …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.181-186

https://doi.org/10.37862/aaeportal.00092.020

Stable URL: https://aaeportal.com/?id=-14976&redirecttoanchor=14582

Chapter subject tags:Graphic DesignTypography

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