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Yale University Press
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Jacket design, Rinehart and Company

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Description: Jacket design, Rinehart and Company
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Description: Paul Rand: A Designer’s Art
Readership surveys demonstrate the significance of humor in the field of visual communication. The reference is not principally to cartoon strip advertisements or to out-and-out gags, but to a more subtle variety, one indigenous to the design itself and achieved by means of association, juxtaposition, size relationship, proportion, space, or special handling. …
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PublisherYale University Press
Related print edition pages: pp.101-112
https://doi.org/10.37862/aaeportal.00092.014

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