ISBN9780300230222:f091-01

Image details

Description: Poster, UCLA 75th anniversary

TitlePoster, UCLA 75th anniversary

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation dateUnknown

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsPostersUniversities and colleges in artFlowers in art

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Poster (Art?)

Paul Rand

From Lascaux to Brooklyn

The poster is really an enlarged postage stamp, and the postage stamp a miniature poster. The art of the poster, like the art of painting, is an art in which risk plays some part, which can create problems in selling an idea both to a client and to the public. It is also a problem in communication, in form, and, God help us, in public relations. What is the purpose of the poster? Is it to persuade, to sell, to inform, or to amuse? Responding to such questions demands experience not only with …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.72-76

https://doi.org/10.37862/aaeportal.00052.007

Stable URL: https://aaeportal.com/?id=-14943&redirecttoanchor=14366

Chapter subject tags:Graphic artsDesignAesthetics

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