ISBN9780300230222:f064-01

Image details

TitlePoster, Ecology

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation dateUnknown

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsPostersRoses in artSkull in art

Related content: Chapters (1) Images (21)

Select a chapter below to view this image within the text.

Ideas, or the Life of Form

Paul Rand

From Lascaux to Brooklyn

Ideas are fuel for the imagination; they are the unique response to a meaningful question. Where do ideas come from? “I keep six honest serving-men, they taught me all I knew, their names are what and why and when and how and where and who.” There are four stages in the creative process: 1. preparation, during which a problem is investigated; 2. incubation, during which conscious thought is useless; 3. revelation, which yields the “happy idea;” and 4. verification, which embodies working out an …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.44-50

https://doi.org/10.37862/aaeportal.00052.005

Stable URL: https://aaeportal.com/?id=-14941&redirecttoanchor=14345

Chapter subject tags:Graphic artsDesignAesthetics

Loading Images

Note: Some of the images of artworks presented on this platform were not sourced from the original print publication. However, in order to preserve the scholarly record of the print publication, all original image captions and credit lines have been retained on the platform. Learn more about our image policies.