ISBN9780300230222:f140-01

I don't have an account

Create an account to save content, highlights, and notes to your personal bookshelf.

If you do not have access to the eBook content on the A&AePortal via an institutional subscription, you can purchase an individual subscription from your account. Learn more about subscriptions.

Purchase a subscription

Image details

Description: Business card, EF English First

TitleBusiness card, EF English First

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1993

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsLogos (Symbols)Spirals in artBusiness cards

Related content: Chapters (1) Images (3)

Select a chapter below to view this image within the text.

2. EF English First

Paul Rand

From Lascaux to Brooklyn

The EF Company is composed of worldwide language schools and travel offices. English accounts for 85 percent of the language programs, which explains both the initials (which existed long before the name was chosen) and the name English First. A logo is the graphic distillation of a company’s beliefs, management, and products. Its principal purpose is to call attention, to point, to identify. Like a signature or thumbprint, a logo is unique. It represents the particular and helps to define the …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.112-129

https://doi.org/10.37862/aaeportal.00052.012

Stable URL: https://aaeportal.com/?id=-14948&redirecttoanchor=14389

Chapter subject tags:Graphic artsDesignAestheticsBrochures

Loading Images

Note: Some of the images of artworks presented on this platform were not sourced from the original print publication. However, in order to preserve the scholarly record of the print publication, all original image captions and credit lines have been retained on the platform. Learn more about our image policies.