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Description: The Origins of Graphic Design in America, 1870–1920
Index
PublisherYale University Press
https://doi.org/10.37862/aaeportal.00152.013
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Index
References to illustrations are italicized
 
Adams, Henry Forster, 35
Advertising, 26, 28
agencies, 26–27, 50, 76–78
associations, 51, 101–4
in magazines, 24–25
populism, 128–29
psychology applied to, 34–35, 124–25
trade journals, 49–55
during World War I, 103, 129–30, 131.
See also Outdoor advertising
Advertising Experience, 53
Aesthetic movement, 31–33, 107–8, 138, 162.
See also Ruskin, John
African Americans in the graphic arts, 42, 88–89
American Art Printer, 43, 44
American Bookmaker, 92
American Chap-Book, 84
American Indians in graphics, 88
American Institute for Graphic Arts, 4–5, 84, 95, 96–98, 104
American Institute for Graphic Arts News-letter, 67, 97
American Type Founders Association, 23, 67, 84
Anderson, Alexander, 12
Anthony, Susan B., 137, 142
Applied arts and high culture, 105–7
Apprentices, 138, 140, 142
Armory Show, 102, 129–30
Armstrong, Margaret, 59, 144
Art Age, 57–58
“Art crusaders,” 108
Art directors, 27, 72–73, 102–4
Art Directors Annual, 55
Art Directors Club of New York, 73, 102–4, 149
Artist, 172
Artist Printer, 45, 56
Art journals, 55–59
Art Nouveau, 34, 58–59, 83
“Art of printing,” 34, 45–49
Arts and Crafts movement, 31, 33–34, 53, 100–101
antimachine bias, 116–17
educational theory of, 110–12
style of, 48
women in, 138, 162
Arts and Craft societies, 33, 100–101.
See also Society of Arts and Crafts of Boston
Associations: of advertisers, 101–4
Arts and Crafts, 100–101
of illustrators, 98–100
of printers, 90–100
racism in, 88–89
woman in, 88, 145, 154–55
Ayer and Sons. See N. W. Ayer and Sons
 
Bailey, Lydia R., 138–39
Bates, Charles Austin, 53, 54, 54, 76, 167
Beardsley, Aubrey, 34, 83
Benton, Linn Boyd, 20
Black and White Society. See Salmagundi Club
Bloomer, Amelia Jenks, 137, 139
Book Club of California, 91
Book clubs, 90–91
Book designers, 63
Bradbury and Houghteling, 27
Bradley, Will, 45, 60, 69, 94, 100, 121
aesthetics, 48, 84
career, 58–59, 83–84
covers for Inland Printer, 42, 83, 119
on women designers, 149
Bradley: His Book, 83
Bunner, H. C., 78–79, 119–22
Buscha, Samuel L., 68
 
Caffin, Charles, 105, 117, 171
Calkins, Earnest Elmo, 12, 76–78, 96, 102, 104, 125
Cartooning and cartoonists, 115, 153
Catalogs, 18, 30
Caxton Club, 91
Century Magazine (Scribner’s Monthly), 55, 68, 72, 75
Charles Austin Bates Criticism, 53, 54
Chéret, Jules, 34, 122, 123
Chicago Columbian Exposition of 1893, 29, 116
Chinese-American printers, 89
Chiswick Press, 11
Chromolithography, 13–14, 78, 116
Clarence H. White School of Photography, 113–15
Club of Odd Volumes, 91
Cobden-Sanderson, T. J., 33, 95, 144, 145
Collier’s, 75, 127
Colwell, Elizabeth, 68, 149, 150
“Commercial art”: definitions of, 61–62
Commercial studios, 81
Committee on Public Information (CPI), 130
Compositors. See Typesetters and typesetting
Cooper, Oswald B., 67, 68, 112
Correspondence schools, 112, 115
Crane, Walter, 71, 83, 107
Crayon, 55, 57
Creel, George, 130
Currier and Ives, 13, 78, 135–36
Curtis Publishing Company, 74, 75
Cuts, 12, 38, 41
 
Darley, Felix O. C., 16, 70
Design education, 108–15, 111, 113
Design schools, 31, 110–12
correspondence, 112, 115.
See also Clarence H. White School of Photography
Deskilling, 61
De Vinne, Theodore Low, 75, 91–93, 163, 168
Douglass, Lewis H., 88–89
Doves Press, 33, 95, 144
Dow, Arthur Wesley, 103, 113–14
Drake, Alexander W., 72, 73
on engraving, 69
at Scribners (Century), 55, 75, 91, 97
Dryden, Helen, 147
Dwiggins, William Addison, 35, 45, 112, 159–63, 167
career, 213n
“New Kind of Printing Calls for New Design,” 184–89
 
Education. See Design education; Design schools
Electrotype, 4, 5, 19–20, 20
Engraver and Printer, 45–46
Engravers and engraving, 2, 3, 9, 12, 55–57, 193n
demise of profession, 15–18, 68–69
women, 135
Engraving houses, 74
 
Federal School of Applied Cartooning, 115, 171–72
Federal School of Commercial Designing, 115, 171–72
Foote, Mary Hallock, 69–70, 155, 157
Fowler, Nathaniel, 124
Frank Holme School of Illustration, 112
Franklin Engraving and Electroplating Company, 74
Franklin Society of Chicago, 90–91
Frost, A. B., 75, 127
 
Galaxy, 24
Gibson, Charles Dana, 70, 75, 99, 103, 127, 130, 149
Gilder, Richard W., 68–69, 72
Golden Age of Illustration, 12, 134.
See also Illustrators and illustration
Goodhue, Bertram Grosvenor, 100
Goudy, Bertha Sprinks, 66, 67, 144
Goudy, Frederic W., 49, 66–67, 67, 96, 104, 112
Graham’s Magazine, 56–57
Graphic Arts, 59, 149
Graphic design: attacked in press, 116–19
defined, 4–5, 35, 61–62
separation from printing, 11
separation from production, 11–12, 60–71
influence of technology, 8–9, 11–23
Graphic Group, 84, 95–96
Griswold, Kate E., 51, 146, 169–70
Grolier Club, 91
 
Halftone process, 16–18, 17
Harper and Brothers, New York, 72–73
Harper’s Monthly, 55
Harper’s Weekly, 55
Henri, Robert, 71, 103
Hoe, Robert, Jr., 91
Hoke Process Sign Works, 80
Holme, Frank, 42, 152
Holme, Ida Van Dyke, 112
Homer, Winslow, 70, 73
Hutchings, Albin H., 18
 
Illustrators and illustration, 15–18, 55–57, 68–72, 75
for advertising, 124–28
associations, 98–100
use in magazines, 12–13, 24–25, 56–57, 70
technology, effects of, 12–19, 71.
See also Engravers and engraving; Quarterly Illustrator
Inland Printer, 42, 49, 83, 119
International Studio, 58
Ives, Frederick, 16, 96
 
Job printers, 9, 10, 92
Johnson, Henry Lewis, 45–48, 59, 95, 100, 149, 163, 168
Johnson, Peirce, 102
 
Kemble, E. W., 75, 127
King, A. Rowden, 125
 
Ladies Home Journal, 82
Lanston, Tolbert, 20, 22
Lanston Monotype Company, 67
Lasker, Alfred, 129
Layout men, 63–64
Lee Lash Company, 79, 80
Letterers, 68
Levy, Louis, 16, 117
Levy, Max, 16
Lewis, Augusta, 142
Leyendecker, Frank X., 75, 99, 127
Leyendecker, J. C., 74, 99, 149
Linotype, 20, 21, 63, 143
Linton, William James, 69, 170, 193n
Lithographers and lithography, 3, 4, 13–14, 116
Lithography houses, 78–81
Lockwood, Howard, 92
Low, Will H., 98, 99, 130
 
Magazines, 36–59
advertising in, 24
circulation, 23–24
illustration used in, 12–13
publishers, 74–75.
See also Trade journals
Mahin’s Magazine, 54
Maurer, Louis, 78
McManus, Blanche, 147
Mechanization, 8–9, 32, 33
Mergenthaler, Ottmar, 20, 31
Mergenthaler Type Company, 67
Meyer Booth College of Commercial Art, 115
Minifie, William, 108–9
Minorities in graphic design, 42, 88–89
Modernism, 5–6, 129–30
Monotype, 22, 22, 63
Morris, William, 33–34, 83, 100, 162
influence on American Arts and Crafts, 101, 144
influence on design education, 110–11
influence on magazine design, 38, 48
influence on magazine editorials, 57–58
influence on printing associations, 90, 91, 93
Morse, Alice C., 145
 
Nast, Thomas, 70, 73
Nation, 55, 116
National Arts Club, 95, 96, 102, 202n
N. W. Ayer and Sons, Philadelphia, 26, 27, 76, 77
 
Ogden, R. C., 128
Ostertag, Blanche, 152
Outdoor advertising, 9, 27, 101–2, 118
Outdoor Advertising Association of America, 101–2
 
Palmer, Fanny, 31, 78, 135–37, 136
Palmer, Volney, 26
Pantograph, 20, 22, 65
Paper manufacture, 18–19
Parrish, Maxfield, 75,127, 130
Parson, Charles, 72–73, 163
Parsons, Frank, 34, 54, 78–81
Penfield, Edward, 72, 99, 119
Pennell, Joseph, 69, 72, 89, 103, 130, 201n
Penrose’s Annual, 43, 53
Peter, Sarah, 152–53
Philadelphia Centennial Exposition of 1876, 28, 107, 116
Philadelphia School of Design for Women, 70, 152–53
Philobiblon Club, 91
Photographers and photography, 14–18
commercial, 68
use in magazines, 24, 68
school of, 15, 113–15
Pickering, William, 11
Postal system, 29–30
Poster designers and poster houses, 14, 79–81, 79, 80, 119–23, 120, 121
Prang, Louis, 13–14, 31, 110
Presbrey, Frank, 73, 77, 78, 82, 102
Printer, 40
Printers and printing, 50
apprentices, 86, 93, 138, 140, 142
associations, 90–98
specialization, 43, 63–68
training, trade journals, 38–49.
See also “Art of printing”
Printers’ Circular, 40
Printers’ Ink, 50–51
Printing Art, 46–49, 47
Private press movement, 33, 90, 144
Professionalization, 85–90
Profitable Advertising, 51, 52
Proof-Sheet, 41
Publishing companies, 74–76
Punch-cutting machine. See Pantograph
Pyle, Howard, 98, 99, 155
 
Quarterly Illustrator, 12, 57
 
Ransom, Will, 112
Reed, Ethel, 112, 119, 147–48, 148
Remington, Frederic, 73, 75, 99, 127
Rhead, Louis, 31, 122, 123
Rogers, Bruce, 11, 63, 64, 95, 173
Rollins, Carl Purington, 45, 64
Rowell, George P., 30, 50, 102, 168, 169
Rowfant Club, 91
Ruskin, John, 32, 57, 107, 109, 152, 173
 
Sacker, Amy M., 100
Salmagundi Club, 98–99
Sartain, Emily, 154
Sartain, John, 56–57, 82
Schools. See Design schools
Scott, Walter Dill, 34, 54, 124, 168
Scribner’s Monthly (Century Magazine), 55, 68, 72, 75
Senefelder, Alois, 13
Seymour, Ralph Fletcher, 8, 74, 105, 112
Sloan, John, 59, 70–72, 100, 119
Smith, Francis Hopkinson, 122, 154
Smith, Jessie Wilcox, 72, 75, 127, 149, 154–57, 156
Smith, Walter, 31, 109–12, 151–52
Smith’s Academy, 112
Society of Arts and Crafts of Boston, 45, 84, 100–101
Soissons, S. de, 123
Society of Illustrators, 99–100, 130, 154
Society of Printers, 45, 93–95
Sphinx Club, 102, 128
Stanford Briggs, Inc., New York, 81
Starr, Ellen Gates, 144–45
Stephens, Alice Barber, 70, 154, 155
Stereotyping, 4, 19–20
Stone and Kimball’s Chap Book, 57, 66, 83, 119
 
Thayer, John Adams, 82–83, 102
Thompson, J. Walter, 26
Tonnesen, Beatrice, 146–47
Trade journals, 36–59, 165–83
for advertisers and agents, 49–55
for illustrators, 55–59
for printers and typefounders, 38–49
Trademarks, 28
Triggs, Oscar Lovell, 116–17
Turnure, Arthur B., 57, 91
Type designers and type design, 23, 64–68, 65
Typefoundries, 22–23
trade journals, 38–49
Typesetters and typesetting, 19–23
racism, 88–89
women as, 138–45
Typographica, 49, 67
Typographic Advertiser, 38–40, 39
Typographische Monatsblätter, 43
 
United Typographical Union, 31, 92, 93, 141
United Typothetae of America, 31, 91–93, 94
Updike, Daniel Berkeley, 45, 95, 100
 
Veblen, Thorstein, 33
 
Walsh, Richard, 73
Water Color Society, 154
Weber, Max, 96, 114
White, Clarence H., 113–15
Whitman, Sarah Wyman, 100, 144
Wineburgh, Max, 128–29
Women graphic designers, 133–58
cartoonists, 31, 153
in advertising, 145–51
in associations, 88, 145, 154–55
in book binding, 144
design education for, 152–54
illustrators, 151–57
in printing trades, 138–45
in private press movement, 144
Women’s suffrage, 137, 138–39
Women’s Typographical Union (WTU), 143
Woodward, Helen Rosen, 151
Wright, Carroll D., 105–6, 208n
 
Youth’s Companion, 24
The Origins of Graphic Design in America, 1870–1920
The Origins of Graphic Design in America, 1870–1920
Index