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Yale University Press
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A. M. Cassandre

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Description: A. M. Cassandre
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Description: Paul Rand: A Designer’s Art
It is no secret that the real world in which the designer functions is not the world of art, but the world of buying and selling. For sales, and not design are the raison d’être of any business organization. Unlike the salesman, however, the designer’s overriding motivation is art: art in the service of business, art that enhances the quality of life and deepens appreciation of the familiar world. …
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PublisherYale University Press
Related print edition pages: pp.233-235
https://doi.org/10.37862/aaeportal.00092.028
Chapter subject tags:Graphic DesignCommercial art

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